How social commerce help business Essay Example | Topics and Well Written Essays - 2000 words

How social commerce help business - Essay Example Social commerce is a process of utilizing social media with the intention of facilitating businesses to perform marketing, buying, selling as well as sharing of products and/or services in both online and offline market segments (Zhou, Zhang & Zimmermann, 2013). In the recent business scenario, social commerce is identified to play an important role for businesses to perform their activities in the worldwide market segments in an efficient manner. Social media including Facebook, blogs and YouTube among others are used for promotion purposes and also for executing business transactions by firms with the targeted client base with the motive of improving its overall effectiveness and competitiveness (Zhou, Zhang & Zimmermann, 2013). Emphasizing on the notion that social media technologies are recognized to be playing a significant role towards the development of businesses, the paper will intend to emphasize on the factors which are deemed to be responsible for the success of social co mmerce in the contemporary business era. Success of Social Commerce In the present business environment, the development of technologies and the rising notion of globalization have been observed to intensify market competition. Moreover, consumers in the worldwide market segments are observed to be driven with modern technologies. In this respect, organizations, in order to execute their business activities proficiently and competently in international market segments should adopt the tactic of social commerce. It has often been affirmed that social commerce will assist business organizations to appropriately target worldwide consumers and maintain long run association with them with the virtues of the minimized gap between customer demand shifts and organizational service deliverance. It is in this context that organizations and customers with online technologies are facilitated with the opportunity of exchanging information in relation to products and/or services in a time and cos t efficient way. Moreover, the customers will also be able to acquire important information from trusted individuals about buying and selling decisions. In this context, organizations using social technologies will be able to provide consumers with enhanced shopping experiences in comparison to the organizations focusing solely on traditional approaches. Hence, social commerce also aids in developing a better relationship with consumers (Zhou, Zhang & Zimmermann, 2013). From a theoretical perspective, it can be affirmed that social commerce is a tactful blending of social networking technologies along with e-commerce. There are certain drivers which are seemed to be responsible for the development of social commerce. In this regard, the technological factors are considered to be a major factor responsible for the growth of social commerce. Moreover, the rapid progress of technology and communication sectors can also be identified to have increased the essentiality for organizations to adopt latest technologies in order to execute its business activities successfully. The government of a country is also perceived to formulate as well as implement policies and regulations with the intention of supporting technological development and Information Technology (IT) (SAGE Publications, 2005). It has often been argued in this regard that social comm

Digital Economy - Literature Review Essay Example | Topics and Well Written Essays - 3000 words

Digital Economy - Literature Review - Essay Example games under the names; The Firm Ville, City Ville, Firm Ville 2, Chef Ville, castle Ville, Zynga Poker, Words With Friends, Scramble With Friends, draw Something, Bubble Safari, Mafia Wars, Ayakashi, Horn, and Respawnables. All these games are provided on Facebook, mobile platforms and other social networking sites. The games are also present on Zynga.Com, Google+, Tencent, Apple iOS and Google Android (Raice, 2012). The company has registered great success in the recent past with a total customer base of about 83, million monthly active users from all over the earth in the year 2010. Her collaboration with the most popular social networking sites and effective exploitation of the available internet resources in the world today has been the main reason behind the success of in her business. Zynga remains top among the most proffered internet games providers for many users from all over the world. The company is as well among the leading employers in the world in general. As per February 25th report on the companys employee database, the company was employing a total of 3,058 persons from across the world. Zynga has put down measures to boost her network and consequently her income earnings across the world following the tremendous drop registered in her performance in the year 2012. The business world, today, is swiftly changing focus to adopt the digital technologies in attracting and reaching as many customers from all over the world as possible. The developments in technology and the expansions in internet services across the globe are the fueling agent to the rapid spread in online applications for international business transactions. The availability of online social networking sites such as Facebook, Google+, LinkedIn, Twitter among others have facilitated the development and expansion of online business leading to the rising trends in the expansion of several business enterprises across the globe. The greatest need for Zynga is to reach as many customers